By: The Roseville Police Department Scams are becoming increasingly convincing, fueled by AI, emotional manipulation, and a sense of false urgency. Criminals impersonate trusted people and organizations to steal money, personal information, or account access. Knowing how these scams work is one of the best ways to protect your finances, identity, and peace of mind. Common scams to watch for Impersonation Scams AI has made it harder to detect fake emails, voice clones, and even deepfake videos