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2026 Annual Sponsors Needed

Calling all Local Business Owners — Want Year-Long Exposure While Supporting West Roseville Community Events?
We’re now inviting businesses to become 2026 Annual Sponsors of the West Roseville Neighborhood Associations (Westpark, Fiddyment Farm, Solaire, & Creekview) for West Roseville community events and programs.

Your sponsorship helps support some of our most loved neighborhood traditions, including:
Summer Movie Nights
National Night Out
Photos with Santa
Halloween Decoration Contest
Christmas Light Contest
Letters to Santa

With annual sponsorship opportunities ranging from $250 to $2,000, businesses of different sizes can get involved while receiving visibility throughout the year — not just for a single event.
Year-long brand exposure opportunities
Multiple sponsorship levels available
Support a local nonprofit community effort
Tax-deductible sponsorships

Check out our video at the link below to learn more about our sponsorship opportunities:
https://wna.rcona.org/donate/2026-sponsors

2026_NASponsorship_Flier_FINAL.pdf
Admin

2026 Spring Cleanup Events - 4 Dates - Updated April 8th

Say goodbye to clutter: Spring cleaning events
Happening in April and May!
Streamline your spring cleaning by participating in a complimentary spring clean-up organized by the City of Roseville and the Roseville Coalition of Neighborhood Associations (RCONA). Seize the chance to declutter your space, reclaim your garage, and dispose of unwanted items at no cost!
2026 Event Locations
Saturdays from 8 a.m. to 2 p.m.
April 11: Bridgeway Church, 8150 Industrial Avenue
April 25: Bridgeway Church, 8150 Industrial Avenue
May 9: St John’s Church, 2351 Pleasant Grove Blvd
May 30: Saugstad Park, 100 Buljan Drive
(all events are RAIN or SHINE)
 
Remember to assemble your unwanted items the night before, ensuring that they only include acceptable materials. Items not accepted at the clean-up events can be delivered to the Western Placer Waste Management Authority Materials Recovery Facility (MRF) for a fee. Visit wpwma.ca.gov for details, fees, and hours of operation. You can also schedule a doorstep pick up of some Household Hazardous Waste and e-waste. Visit the Roseville City website for details.
 



If you want to volunteer at a Spring Cleanup event, go to the following link:
https://www.signupgenius.com/go/8050E44ADAC2DA1FC1-62071319-2026 



Cleanup article for newsletters v2026.pdf
 
A signed waiver is required (by our insurance company) for all volunteers. Minors must have a waiver signed by a parent or guardian. Thank you.    
 
Waiver for RCONA_NA Volunteers 2026.pdf
Admin

We Are Roseville - April 21, 2026

Our new website is live!
The City of Roseville recently debuted an updated website with a new URL, roseville.ca.gov, to better serve residents, businesses, and visitors. 
The website features a more modern, accessible, and transparent experience. Updates were made with public survey feedback in mind. We’re still making improvements, so please pardon our digital dust as we finalize this transition. 
Read more about Roseville's new website


Celebrate National Library Week with us!
Join us to Celebrate National Library Week (April 19–25) with art, creativity and free fun for all ages!
Plus, April 21 is National Library Workers Day. Please help us thank the amazing staff who make our libraries so special. Highlights:
Bubblemania (April 22)
Rainbow Party (April 24)
Art lessons for all ages (April 21–23)
Join the fun

Yoomén: A Celebration of Spring this week
Celebrate the season of renewal this Saturday, April 25 from 9 a.m. to 3 p.m. at the Maidu Museum & Historic Site!
Enjoy Indigenous performances, cultural demonstrations, artisan goods, museum exhibits, hands-on activities for kids, and guided tours…including ancient petroglyphs. Free and open to all.
Come welcome spring

Comedy Night this Friday
Get ready to laugh this Friday, April 24 at 8 p.m. at the Roseville Theatre!
Known for appearances on The Tonight Show, Colbert, and Conan, Nathan Macintosh brings his high-energy comedy to Downtown Roseville for one night. 18+ only.
Get your tickets

Drug Take Back day is on April 25
Unused or expired medications and vaping devices aren’t just clutter — they can put your family, home, and environment at risk. Join us for Roseville’s prescription take-back event and safely dispose of them on Saturday, April 25, from 10 a.m. to 2 p.m.
Drop off your unused or expired medications and vaping devices at one of two Roseville locations:
Roseville High School: 1 Tiger Way
Sun City - Roseville: 7050 Del Webb Blvd (across from the tennis courts)
By participating in this event, you're helping to prevent drug misuse and protect our environment.
Learn more

Introducing the Know Your Boundaries resource page
We’re pleased to launch Roseville’s “Know your Boundaries” page to provide an easy and convenient resource for people to learn if their address is within City of Roseville boundaries, find their council district, school district, municipal service providers, and learn helpful FAQs.
Learn more

Nominate a volunteer
From mentoring, teaching and community engagement to selfless acts of service, volunteers play a vital role in maintaining our vibrant and healthy community.
If you know a youth or adult who is making a difference in Roseville, nominate them to be recognized with the Sylvia Besana Community Volunteer Award.
Nominations are due by 5 p.m., Thursday, April 30.
Learn more

Upcoming business event at the Roseville Venture Lab
Join us for a series of upcoming events, where entrepreneurs, small business owners, and community members can connect, learn, and grow.
Essential Steps to Launch Your Small Business
Monday, April 27
Noon - 1 p.m.
AI for Business: Practical Tools for Small Businesses
Wednesday, May 6
6 - 8 p.m.
Learn more and register for these events

Kickstart your culinary business and apply for Roseville Rising
Are you ready to turn your passion for food into a thriving business?
Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business.
You’ll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of like-minded innovators. Spots are limited, so now is the time to take the next step in your culinary journey.
Apply now

Free oil filter exchange every weekend in May
Every weekend in May, Roseville residents can bring in their used oil filter to participating AutoZone locations and receive a new FREE oil filter while supplies last. Funded in part by CalRecycle, this program makes it easy to recycle properly and keep used oil filters out of the landfill.
Learn more about participating locations

Pick up a free soil moisture meter and water smarter starting April 19
As warmer weather returns and irrigation systems begin running again, many residents start watering on a routine schedule. But your landscape may not always need it.
Coming soon: a new giveaway is on the way from Sunday, April 19 through Sunday, May 3. Roseville Utilities will soon be offering free soil moisture meters while supplies last at the Utility Exploration Center (1501 Pleasant Grove Blvd.) during normal business hours. More to come!
Learn more

Get ready for Mulch Mayhem
Looking to save water and keep your garden thriving this summer? Mulch Mayhem is back! Roseville water customers can pick up free mulch on Saturday, May 16, from 8 a.m. to noon at 9100 Foothills Blvd.
Mulch is a simple yet powerful tool for water conservation. Adding just 2-3 inches around trees and plants can save up to 30 gallons of water per 1,000 square feet while reducing evaporation, controlling weeds, and improving soil health.
Learn more about Mulch Mayhem

Gear up for BikeFest
Bring your bicycle and helmet to Roseville’s 33rd annual family bike safety event on Saturday, May 2 from 9 a.m. – noon at Vernon Street Town Square.
Enjoy the bike obstacle course, a safety show including education on e-bikes, helmet fittings, bicycle safety checks from local bike shops, and food carts.
Participants receive free helmets, prizes (while supplies last), and a chance to win a bicycle!
Learn more

Come celebrate the Dry Creek Greenway East Trail grand opening
Saturday, May 9
10 a.m. – noon
Come celebrate the completion of Phase 1 of the Dry Creek Greenway East Trail. Bring the whole family and enjoy the new, approximately two-mile, paved multi-use pathway.
Event highlights:
Community booths: Nature, safety, and wellness tips
Guided walks
Kids Zone: Scavenger hunt, games, music, and photo booth
Celebrate Bike Month: Join the region and log rides to win prizes
Learn more

Atlantic/Vernon Street Traffic Improvements Project update
Median work will temporarily close the southbound lane on Vernon Street between the Atlantic and Vernon Street intersection and Lincoln Street starting this week. This closure will last approximately three to four weeks.
Please travel with care through the work area. Allow extra travel time.
Learn more about this project

Resurfacing work set for Junction Boulevard and Fairway Drive
Following preparation work, road resurfacing is scheduled for the following areas starting late-April:
Fairway Drive between Stanford Ranch Road and Blue Oaks Boulevard
Junction Boulevard between Foothills and Washington Boulevard
This work protects streets and reduces the need for costly street repairs in the future.
Learn more

Explore current job openings
Child Care Program Assistant
Child Care Program Leader
Customer Service Specialist
Dispatcher II
Soccer Official I/II/III
Therapeutic Recreation Specialist
Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville.
Apply now
UPCOMING CITY MEETINGS
View meeting agendas and minutes
City Council Meeting - 6 p.m., Wednesday, May 6
Planning Commission - 6:30 p.m., Thursday, April 23
Parks & Recreation Commission - 6 p.m., Monday, May 4
Transportation Commission - Tuesday, April 21, meeting has been canceled.
Public Utilities Commission - 6 p.m., Tuesday, April 28
Grants Advisory Commission - 5:30 p.m., Tuesday, May 12
Design Committee - Thursday, May 21, meeting has been canceled.
Senior Commission - 2 p.m., Wednesday, May 13
Economic Development Advisory Committee - 1:30 p.m., Tuesday, April 28
With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. 
Meetings can be viewed on the City’s YouTube channel.


311 Vernon Street, Roseville, CA 95678
(916) 774-5200 | roseville.ca.gov
        
Admin

Don’t Take the Bait on Phishing Scams

Information sourced from the Federal Trade Commission (FTC). 

Have you ever received a text or email warning you that something is wrong with one of your online accounts? Maybe it says your streaming account is about to be suspended unless you take action immediately. It might even include a link that claims to help fix your account’s problems. The message seems urgent and real. But is it?
Your first instinct may be to click the link to resolve the issue quickly. Don’t click. There’s probably nothing wrong with your account. In fact, it’s likely a phishing scam. Phishing occurs when scammers impersonate legitimate companies through emails or texts to trick you into giving up sensitive information.


Common Signs of Phishing Scams:
A phishing email or text might:
Claim suspicious activity: It says there have been log-in attempts you didn’t make — but there haven’t been.
Report a problem with your account: It claims there’s a problem with your account or payment information — but there isn’t.
Ask for confirmation of sensitive information: It asks you to confirm personal or financial details — but you don’t need to.

What Real Companies Won’t Do
While legitimate companies may contact you via email or text message, they won’t send links asking you to update payment information or account details through a link. Only scammers use these tactics. Even opening a suspicious link without entering any information can put you at risk, as scammers may install harmful malware on your device.

How to Stay Safe
Don’t click on links in unexpected emails or texts. If you’re worried something might be wrong with your account, contact the company directly using a verified method, such as a link or phone number you know is legitimate.
Report phishing: If you think you’ve accidentally shared sensitive information, take action quickly. You can:
Report the incident at IdentityTheft.gov and get a recovery plan.
If you clicked on a suspicious link, update your security software and run a scan to look for viruses and malware.

Where to Report Phishing Scams
Report the phishing attempt to the FTC at ReportFraud.ftc.gov.
Forward suspicious text messages to SPAM (7726).
Forward suspicious emails to the Anti-Phishing Working Group at reportphishing@apwg.org.

By staying alert and knowing the warning signs, you can avoid phishing scams and protect your sensitive information from cybercriminals.
Admin

We Are Roseville - April 14, 2026

Introducing the Know Your Boundaries resource page
We’re pleased to launch Roseville’s “Know your Boundaries” page to provide an easy and convenient resource for people to learn if their address is within City of Roseville boundaries, find their council district, school district, municipal service providers, and learn helpful FAQs.
Learn more

Nominate a volunteer
From mentoring, teaching and community engagement to selfless acts of service, volunteers play a vital role in maintaining our vibrant and healthy community.
If you know a youth or adult who is making a difference in Roseville, nominate them to be recognized with the Sylvia Besana Community Volunteer Award.
Nominations are due by 5 p.m., Thursday, April 30.
Learn more

Upcoming business events at the Roseville Venture Lab
Join us for a series of upcoming events, where entrepreneurs, small business owners, and community members can connect, learn, and grow.
"I'm State Certified, Now What?"
Friday, April 17
Noon - 1:30 p.m.
Entrepreneur advice
Tuesday, April 21
Business financing and procurement.
Essential Steps to Launch Your Small Business
Monday, April 27
Noon - 1 p.m.
Learn more and register for these events

Kickstart your culinary business and apply for Roseville Rising
Are you ready to turn your passion for food into a thriving business?
Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business.
You’ll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of like-minded innovators. Spots are limited, so now is the time to take the next step in your culinary journey.
Apply now

Wine Down Wednesday is back
Come out this Wednesday, April 15, for Wine Down Wednesday at Vernon Street Town Square. Enjoy five tastings from local wineries, along with food trucks and live music. Season passes and cabana rentals are on sale now, so be sure to get your tickets early.
See dates & get tickets

Comedy Night is almost here
Less than two weeks left to grab your tickets! Don’t miss comedian Nathan Macintosh, known for his high-energy, sharp humor and appearances on The Tonight Show, live at Roseville Theatre on Friday, April 24. Show starts at 8 p.m.
Get your tickets for Comedy Night

Join us this week for Earth Night on April 16
Join us this week for a night of fun and celebration! Hop aboard the Earth Night Express with Roseville Utilities and the Utility Exploration Center on Thursday, April 16, from 5-8 p.m., at the Woodcreek Golf Club driving range.
Enjoy live music, food trucks, hands-on activities, and games for all ages—all while learning how small changes can make a big impact in Roseville. Don’t miss this chance to connect with your community, your utilities, and a more sustainable way of living.
Learn more

Free oil filter exchange every weekend in May
Every weekend in May, Roseville residents can bring in their used oil filter to participating AutoZone locations and receive a new FREE oil filter while supplies last. Funded in part by CalRecycle, this program makes it easy to recycle properly and keep used oil filters out of the landfill.
Learn more about participating locations

Get ready for Mulch Mayhem
Looking to save water and keep your garden thriving this summer? Mulch Mayhem is back! Roseville water customers can pick up free mulch on Saturday, May 16, from 8 a.m. to noon at 9100 Foothills Blvd.
Mulch is a simple yet powerful tool for water conservation. Adding just 2-3 inches around trees and plants can save up to 30 gallons of water per 1,000 square feet while reducing evaporation, controlling weeds, and improving soil health.
Learn more about Mulch Mayhem

Cash-for-Grass program sparks yard transformations
Roseville homeowners are rethinking what their yards can be, swapping out traditional grass for colorful, water-efficient landscapes that save water, cut down on upkeep, and boost curb appeal. And with the City’s Cash-for-Grass rebate program offering up to $2,000, making the switch has never been more appealing.
Find out more about the Cash-for-Grass program

Pick up a free soil moisture meter and water smarter starting April 19
As warmer weather returns and irrigation systems begin running again, many residents start watering on a routine schedule. But your landscape may not always need it.
Coming soon: a new giveaway is on the way from Sunday, April 19 through Sunday, May 3. Roseville Utilities will soon be offering free soil moisture meters while supplies last at the Utility Exploration Center (1501 Pleasant Grove Blvd.) during normal business hours. More to come!
Learn more

Drug Take Back day is on April 25
Unused or expired medications and vaping devices aren’t just clutter — they can put your family, home, and environment at risk. Join us for Roseville’s prescription take-back event and safely dispose of them on Saturday, April 25, from 10 a.m. to 2 p.m.
Drop off your unused or expired medications and vaping devices at one of two Roseville locations:
Roseville High School: 1 Tiger Way
Sun City - Roseville: 7050 Del Webb Blvd (across from the tennis courts)
By participating in this event, you're helping to prevent drug misuse and protect our environment.
Learn more

New affordable apartment homes available for rent
Are you looking for affordable housing options? Two new communities in Roseville are now accepting applications for affordable apartments.
The Crawford
1130 Harvey Way
265 affordable units


The Riviera at Roseville West
4201 Santucci Blvd.
190 affordable units - Ages 55+
Learn more about affordable housing

Know Your Housing Rights Workshop
Join us for an informative Know Your Housing Rights presentation hosted by the Roseville Housing Authority and Project Sentinel on Wednesday, April 29 from 4– 5 p.m. on Zoom.
This free zoom workshop is open to renters, housing providers, and community members looking to better understand their fair housing rights and available resources.
Register

Become a Bike/Walk Ambassador
Champion Roseville’s bicycling and walking programs while inspiring the community to travel safely. As an ambassador, you’ll bring attention to bike and pedestrian safety, connect with residents, and make our trails and bikeways more welcoming for everyone.
Donate just a few hours a month, you'll gain more than you give.
Learn more and apply to become a Bike/Walk Ambassador

Gear up for BikeFest
Bring your bicycle and helmet to Roseville’s 33rd annual family bike safety event on Saturday, May 2 from 9 a.m. – noon at Vernon Street Town Square.
Enjoy the bike obstacle course, a safety show including education on e-bikes, helmet fittings, bicycle safety checks from local bike shops, and food carts.
Participants receive free helmets, prizes (while supplies last), and a chance to win a bicycle!
Learn more

Come celebrate the Dry Creek Greenway East Trail grand opening
Come celebrate the completion of Phase 1 of the Dry Creek Greenway East Trail. Bring the whole family and enjoy the new, approximately two-mile, paved multi-use pathway.
Saturday, May 9
10 a.m. – noon
Event highlights:
Community booths: Nature, safety, and wellness tips
Guided walks
Kids Zone: Scavenger hunt, games, music, and photo booth
Celebrate Bike Month: Join the region and log rides to win prizes
Learn more

Atlantic/Vernon Street Traffic Improvements Project update
Median work will temporarily close the southbound lane on Vernon Street between the Atlantic and Vernon Street intersection and Lincoln Street starting this week. This closure will last approximately three to four weeks.
Please travel with care through the work area. Allow extra travel time.
Learn more about this project

Resurfacing work set for Junction Boulevard and Fairway Drive
Following preparation work, road resurfacing is scheduled for the following areas starting mid-April:
Fairway Drive between Stanford Ranch Road and Blue Oaks Boulevard
Junction Boulevard between Foothills and Washington Boulevard
This work protects streets and reduces the need for costly street repairs in the future.
The work schedule is subject to change due to equipment, materials, weather, and other unexpected conditions.
Please allow extra travel time and travel with care through the work area. 
Learn more

Garden Gab: Ask an Expert returns to the Inspiration Garden
The second annual Garden Gab: Ask an Expert is returning to the Utility Exploration Center Inspiration Garden (1501 Pleasant Grove Blvd) on Thursday, April 30, and Saturday, May 2, between 9 a.m. and noon. If you have questions about pests, pruning, soil health, irrigation, or landscape design, this is your opportunity to get answers directly from trusted local experts.
Learn more


Explore current job openings
Child Care Program Assistant
Child Care Program Leader
Customer Service Specialist
Dispatcher II
Parks and Facilities Maintenance Worker
Soccer Official I/II/III
Therapeutic Recreation Specialist
Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville.
Apply now
UPCOMING CITY MEETINGS
View meeting agendas and minutes
City Council Meeting - 6 p.m., Wednesday, April 15
Planning Commission - 6:30 p.m., Thursday, April 23
Parks & Recreation Commission - 6 p.m., Monday, May 4
Transportation Commission - Tuesday, April 21, meeting has been canceled.
Public Utilities Commission - 6 p.m., Tuesday, April 28
Grants Advisory Commission - 5:30 p.m., Tuesday, May 12
Design Committee - Thursday, April 16, meeting has been canceled.
Senior Commission - 2 p.m., Wednesday, May 13
Economic Development Advisory Committee - 1:30 p.m., Tuesday, April 28
With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. 
Meetings can be viewed on demand on the City’s website and on the City’s YouTube channel.


311 Vernon Street, Roseville, CA 95678
(916) 774-5200 | www.roseville.ca.us
        
Admin

AI-powered scams: The new face of fraud

By: The Roseville Police Department
 
 
Artificial intelligence (AI) is transforming the way we live and work, but it is also giving criminals powerful new tools to commit fraud. Scammers are now using AI to create highly convincing impersonations, making it harder than ever to tell what’s real and what’s fake. In 2024 alone, U.S. consumers lost more than $16 billion to cyber-enabled crimes, according to the FBI Internet Crime Complaint Center. Experts warn that AI-generated scams are expected to be one of the most significant fraud threats in 2026.

Unlike traditional scams, which often feature obvious red flags such as poor grammar or suspicious email addresses, AI-powered fraud is far more sophisticated. Criminals now rely on voice cloning, deepfake videos, and AI-generated messages to create urgent and emotional situations designed to trick victims. With just a few seconds of audio from a social media post, scammers can clone someone’s voice so accurately that it may sound indistinguishable from the real person.

Victims might receive a frantic phone call from what sounds exactly like a loved one claiming they have been injured or arrested and need money immediately. Others may receive a realistic video call that appears to be from a company executive requesting an urgent wire transfer. AI can also generate highly polished phishing emails that look identical to legitimate messages from banks, delivery services, or government agencies.

Common AI-generated scams
Voice cloning (Grandparent or relative scam)
Criminals clone a family member's voice using short audio clips found online. Victims receive a panicked call asking for immediate financial help.

Deepfake video calls
Scammers create realistic video calls impersonating business leaders, coworkers, or family members to authorize financial transfers or request sensitive information.

AI-powered phishing
Generative AI produces professional-looking emails and text messages in multiple languages that bypass spam filters and appear to come from trusted organizations.

Social media impersonation
Fraudsters duplicate social media profiles and use AI chat tools to hold convincing conversations with friends or followers, often promoting fake investment or cryptocurrency schemes.

Chatbot impersonation
Fake customer service bots trick victims into providing login credentials, account numbers, or financial details.

How to Protect Yourself
Create a secret code: Establish a family or workplace “safe word” to confirm identities during emergency calls.
Verify the source: If you receive a frantic message or call, hang up and contact the person directly using a known phone number.
Slow down: Scammers rely on urgency and panic to pressure victims into quick decisions. Take time to verify before sending money or sharing information.
Avoid clicking links: Instead, visit official websites directly.
Inspect details carefully: Look for subtle clues such as unnatural pauses in voices, unusual requests, or strange phrasing.
Report suspicious activity: If you believe you’ve been targeted, report it to the Federal Trade Commission or the FBI Internet Crime Complaint Center.

AI scams are evolving rapidly and are designed to bypass traditional warning signs by making fake interactions appear incredibly authentic. In today’s digital world, seeing and hearing are no longer proof that something is real. Awareness, skepticism, and taking a moment to verify unexpected requests can be the difference between staying safe and becoming the next victim of AI-powered fraud.
Admin

How to Tell What’s Real Online - by Neil deGrasse Tyson

In a world overflowing with opinions, clips, conspiracies, and AI-generated answers, how do you know what’s actually true? Neil deGrasse Tyson breaks down his personal checklist for navigating the modern information landscape—yellow flags, red flags, and why evidence-based thinking matters more than ever. From scientific claims and podcasts to clipped videos and industry commentary, Neil shows you how to separate signal from noise and think like a scientist in the digital age.
Admin

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