- Summer Community Festival
- Summer Community Festival
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We Are Roseville - July 14, 2026
Mayor Bernasconi to give State of the City addressMayor Krista Bernasconi will give the 2026 State of the City address at 9 a.m., Thursday, August 20, at the Placer Valley Soccer Complex. This free event is hosted by the Roseville Area Chamber of Commerce. Attendees are encouraged to wear appropriate footwear for walking and standing on synthetic turf surfaces. Lace up your kicks and join us on the soccer field to hear about what gives Roseville the home field advantage. Learn more Renovated City Council Chambers reopens to the communityThe Wednesday, July 15, City Council meeting will mark the reopening of Council Chambers following a full renovation that improves accessibility, upgrades seating, and updates the lobby and meeting spaces. Learn more Bosch announces $225 million CHIPS Act funding agreement for $2 billion Roseville investmentBosch has announced a definitive agreement with the U.S. Department of Commerce's CHIPS Program Office for up to $225 million in direct funding to support its $2 billion investment in its Roseville semiconductor facility. The site, which has more than 40 years of semiconductor manufacturing experience, has begun sample production in Roseville and expects to start commercial production in 2026, further strengthening the city's role as a hub for advanced semiconductor manufacturing. “A CHIPS award for Bosch is more than an investment in one company; it's confirmation that the Sacramento region has arrived as a national hub for innovation, advanced manufacturing, and next-generation industry. It accelerates the momentum we've built and sends a clear signal: this is where global companies come to scale, collaborate, and lead.” – Mayor Krista Bernasconi Read more Roseville Electric celebrates multiple awards during Reliable Public Power WeekRoseville Electric is celebrating Reliable Public Power Provider Week with exciting news of two awards from the American Public Power Association (APPA). Diamond Reliable Public Power Provider Designation The Diamond Reliable Public Power Provider designation is the highest level of recognition APPA offers, awarded to utilities that lead in safety, reliability, and exceptional performance. Roseville Electric is one of 261 utilities nationwide recognized for this achievement. Thank you to the entire Roseville Electric team for making this possible. E.F. Scattergood System Achievement Award Roseville Electric was also nationally honored for their outstanding service and achievement among community-owned utilities. One of only five utilities nationwide to receive the award, Roseville Electric was recognized for Excellence in Communication for its customer outreach and community engagement during Public Power Week. Happy Reliable Public Power Provider Week! Read more Feel the vibes at Concerts On The Square this weekendJoin us this Saturday, July 18, for a free evening of live music with Maroon Vibes, a high-energy Maroon 5 tribute band, at Vernon Street Town Square! Gates open at 6:30 p.m. and the show starts at 8 p.m. Come early to enjoy food trucks, visit the beer garden, and find your "Sunday Morning" spot before the music begins. Then sing along to your favorite hits and show off your “Moves Like Jagger” during another great night of summer fun. Admission is free! See the full lineup Enjoy Campfires & Rock Art MysteriesWhat does the perfect summer night look like? Stories around a campfire, roasted marshmallows under the stars, and ancient rock art revealed by flashlight. Join us at the Maidu Museum & Historic Site on Saturday, July 25, for an unforgettable evening. Campfires begin at 8 p.m., followed by the Rock Art Mysteries Tour. Register for one event or experience both. Separate registration is required for each adventure. Register today Join us for the League of Explorers Expo on July 25What happens when you combine curious minds, creative thinking, and a year of hands-on discovery? You get the League of Explorers Expo, an exciting celebration of science, exploration, and imagination that marks the grand finale of another incredible year of adventure. Held on Saturday, July 25, from 9 to 11:30 a.m. at the Utility Exploration Center, the Expo serves as the culminating event for the summer League of Explorers program. See what Explorers have learned by checking out their interactive science fair-style projects that highlight their research, discoveries, and creative problem-solving skills. Learn more Explore Phase 1 of the Dry Creek Greenway East TrailPhase 1 of the Dry Creek Greenway East Trail, linking Darling Way and Rocky Ridge Drive, opened in May 2026. Stroll, jog or bike along the creeks, fit in a workout at one of the exercise stations, or take in the scenery from a bench. Enjoy the trail with the whole family. Watch the video More ways to participate in Roseville City Council meetings are on the wayStarting in July, Roseville residents can attend and participate in City Council meetings via a Teams link consistent with a new state law that updates the Ralph M. Brown Act. This law is designed to make City Council meetings more accessible, transparent, and inclusive for everyone in the community and encourage broader community participation. Learn more Serve your community on the Transportation CommissionWe are currently accepting applications for the Transportation Commission. Applications for this vacancy are due by Thursday, July 23, at 5 p.m. The Transportation Commission reviews and makes recommendations to the City Council related to the community’s transportation needs; including public transit, traffic circulation, bikeways and pedestrian facilities, and transportation systems management. The Transportation Commission meets on the third Tuesday of each month at 6 p.m. in the Council Chambers at 311 Vernon Street, unless otherwise noticed. You can access applications online, by calling (916) 774-5267, or by visiting the City Clerk's Office (311 Vernon Street). Apply for the Transportation Commission Junction Boulevard and Fairway Drive road resurfacing updateCrews are continuing work to improve road durability and traction. The surface will appear coarse, and some loose gravel may shed as it cures. This is normal and will lessen over time. Expect occasional rolling lane closures in the coming weeks. Watch for flashing red signals and flaggers. If no flaggers are present, treat flashing red as an all‑way stop. Travel with care in the work zone. Resurfacing is expected to be complete by late summer. Learn more Explore current job openingsAdministrative Assistant Dispatcher II Human Resources Technician Interpretive Services Program Leader Lifeguard Police Officer Trainee Police Records Clerk II Therapeutic Recreation Specialist Wastewater Utility Maintenance Worker I/II Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville. Apply now UPCOMING CITY MEETINGSView meeting agendas and minutes City Council Meeting - 6 p.m., Wednesday, July 15 Planning Commission - Thursday, July 23 meeting is cancelled. Parks & Recreation Commission - To be determined Transportation Commission - 6 p.m., Tuesday, July 21 Public Utilities Commission - 6 p.m., Tuesday, July 28 Design Committee - 4:30 p.m., Thursday, July 16 Senior Commission - 2 p.m., Wednesday, August 12 Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28 Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11 Law & Regulation Committee - 9 a.m., Thursday, Sept. 3 OPEB Trust Review Committee - 10:30 a.m., Wednesday, Sept. 2 With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. Meetings can be viewed on the City’s YouTube channel. 311 Vernon Street, Roseville, CA 95678 (916) 774-5200 | roseville.ca.gov
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We Are Roseville - July 7, 2026
Help name Roseville's newest parksHave an idea for the perfect park name that’s better than Parky McParkface? Now's your chance to help leave a lasting mark on our community. The City of Roseville is accepting name suggestions for three future neighborhood parks: DF-50 – Brooksleigh Dr. & Canyonland Ct. KT-51 – Garibaldi Dr. west of Santucci Blvd. C-60 – Westbrook Blvd. & Celebrate Dr. Submit your ideas by Friday, July 31 at 3 p.m. using the official submission form or by emailing cityclerkroseville@roseville.ca.us. Name a park Extended summer hours at the Downtown LibraryLooking for a cool place to relax, read, or explore something new this summer? Now through Thursday, Sept. 11, the Downtown Library is extending its hours to give you more time to enjoy the library and beat the heat. Stop by to browse the shelves, use library resources or simply cool off in a welcoming space. Maidu and Martha Riley libraries will continue with their regular hours. See library hours Join us for the League of Explorers Expo on July 25What happens when you combine curious minds, creative thinking, and a year of hands-on discovery? You get the League of Explorers Expo, an exciting celebration of science, exploration, and imagination that marks the grand finale of another incredible year of adventure. Held on Saturday, July 25, from 9 to 11:30 a.m. at the Utility Exploration Center, the Expo serves as the culminating event for the summer League of Explorers program. See what Explorers have learned by checking out their interactive science fair-style projects that highlight their research, discoveries, and creative problem-solving skills. Learn more More than trucks: Celebrating 10 years of community, teamwork, and utility prideFor the past 10 years, Big Trucks Summer has been about much more than trucks. It has become one of Roseville's most recognizable summer traditions, bringing together thousands of residents each year to meet the people, equipment, and services that help keep the city running every day. Along the way, it has created lasting memories, strengthened community connections, and highlighted the pride utility employees take in serving Roseville. Read more More ways to participate in Roseville City Council meetings are on the wayStarting in July, Roseville residents can attend and participate in City Council meetings via a Teams link consistent with a new state law that updates the Ralph M. Brown Act. This law is designed to make City Council meetings more accessible, transparent, and inclusive for everyone in the community and encourage broader community participation. Learn more Interested in running for City Council? Attend the Candidate Orientation WorkshopIndividuals interested in running for City Council are encouraged to attend a Candidate Orientation Workshop on Thursday, July 9, from 9 a.m. to noon at the Civic Center. City staff will be available to answer questions and help prospective candidates prepare for the nomination period, which opens Monday, July 13. Learn more Serve your community on the Transportation CommissionWe are currently accepting applications for the Transportation Commission. Applications for this vacancy are due by Thursday, July 23, at 5 p.m. The Transportation Commission reviews and makes recommendations to the City Council related to the community’s transportation needs; including public transit, traffic circulation, bikeways and pedestrian facilities, and transportation systems management. The Transportation Commission meets on the third Tuesday of each month at 6 p.m. in the Council Chambers at 311 Vernon Street, unless otherwise noticed. You can access applications online, by calling (916) 774-5267, or by visiting the City Clerk's Office (311 Vernon Street). Apply for the Transportation Commission Junction Boulevard and Fairway Drive road resurfacing updateCrews are continuing work to improve road durability and traction. The surface will appear coarse, and some loose gravel may shed as it cures. This is normal and will lessen over time. After curing, a sealant made of sand and oil will be applied. Please check shoes before going indoors. As this layer cures, loose sand and gravel will shed from the roadway. This is also normal and will lessen over time. Expect occasional rolling lane closures in the coming weeks. Watch for flashing red signals and flaggers. If no flaggers are present, treat flashing red as an all‑way stop. Travel with care in the work zone. Resurfacing is expected to be complete by late summer. Learn more Explore current job openingsAdministrative Assistant Business Systems Analyst I/II Dispatcher II Interpretive Services Program Leader Lifeguard Police Officer Trainee Police Records Clerk II Therapeutic Recreation Specialist Youth Development Supervisor (Recreation Supervisor) Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville. Apply now UPCOMING CITY MEETINGSView meeting agendas and minutes City Council Meeting - 6 p.m., Wednesday, July 15 Planning Commission - Thursday, July 23 meeting is cancelled. Parks & Recreation Commission - To be determined Transportation Commission - 6 p.m., Tuesday, July 21 Public Utilities Commission - 6 p.m., Tuesday, July 28 Design Committee - 4:30 p.m., Thursday, July 16 Senior Commission - 2 p.m., Wednesday, August 12 Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28 Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11 Law & Regulation Committee - To be determined OPEB Trust Review Committee - 10:30 a.m., Tuesday, Sept. 2 With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. Meetings can be viewed on the City’s YouTube channel. 311 Vernon Street, Roseville, CA 95678 (916) 774-5200 | roseville.ca.gov
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We Are Roseville - June 30, 2026
Celebrate the 4th of July with usCelebrate the 4th of July with a full day of family fun! Kick off the morning with the "Run Crime Out of Roseville" 5K, then enjoy the patriotic parade through downtown at 9 a.m. Continue the celebration at Royer Park with games and live music starting at 10 a.m., and end the day with a spectacular fireworks show at @the Grounds beginning at 9:15 p.m. Be sure to check important road closure and parking information before you go. 4th of July info Celebrate responsibly this Fourth of JulyCelebrate safely this Fourth of July by following California Safe and Sane Fireworks laws to prevent injury and potential fire hazards. The sale of Safe and Sane Fireworks is underway, and only fireworks that carry the Safe and Sane seal from the State Fire Marshal can be used in Roseville. Possession or discharge of illegal fireworks can result in citations and significant fines. To ensure community safety, the Roseville Police Department will staff firework safety enforcement teams on July 3 and 4. These teams will be dedicated to firework related calls for service. Visit our Fireworks safety page for information on safe and sane fireworks, the City's amnesty program, violation fees, and other important information. Celebrate responsibly this holiday and keep it legal, keep it safe. Learn more about fireworks safety & enforcement Safe and simple fireworks disposalWhen the fireworks have faded from your Fourth of July celebration, it is important to handle the remnants safely. Proper fireworks disposal is about more than keeping your yard clean. It also helps prevent fires, protects sanitation workers, and reduces environmental impacts. Follow these simple steps to safely dispose of used fireworks: Soak thoroughly Seal securely Dispose properly Taking a few extra minutes to dispose of fireworks correctly helps keep your home, neighborhood, and community safe. Read more about safe disposal Fourth of July holiday hoursIn observance of the Fourth of July, most City of Roseville offices will be closed on Friday, July 3. Refuse service follows its regular daily pick-up schedule. The City remains staffed to provide safety and emergency services. The following locations will be closed: administrative offices, public counters, Downtown Passport Facility, Adventure Club, Utility Exploration Center, and the Riley and Maidu Libraries. See more closures and operating hours Junction Boulevard and Fairway Drive road resurfacing updateCrews are continuing road resurfacing work to improve the road's durability and provide better traction. This work is the second of four steps in the resurfacing process. The surface will be course in appearance. As the resurfacing cures, loose gravel will shed from the roadway and leave a rough surface. This is normal and will decrease over time. Please be prepared for construction-related traffic and increased noise levels. Be on the lookout for traffic signals flashing red with flaggers directing traffic. Treat intersection flashing red without flaggers as an all-way stop. Travel with care through the work zone. Road resurfacing is expected to reach completion by late summer. Learn more Atlantic and Vernon Street now open following traffic improvementsThe Atlantic and Vernon Street S-curve is now fully open with new safety features for drivers, cyclists, and pedestrians. Improvements include a lighted crossing, bike lanes, ADA compliant ramps, landscaped medians, and lane changes to help reduce collisions. All traffic lanes have been restored, but please continue to travel with care as crews finish minor follow-up work. Learn more Roseville Rising: Calling all culinary entrepreneurs Are you ready to turn your passion for food into a thriving business? Don't miss the opportunity to apply for the next Roseville Rising cohort. Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business. You'll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of innovators. Qualifying participants can receive up to $15,000 in grant funding to start or grow their business within the City of Roseville. Apply by July 3 Upcoming Roseville Venture Lab events Join us for a series of upcoming events, where entrepreneurs, small business owners, and community members can connect, learn, and grow. AI for Business Wednesday, July 1 6 – 8 p.m. Connecting with Your Customers Monday, July 27 Noon - 1 p.m. One-on-One Business Coaching Book a free session Register Enjoy National Park & Recreation MonthJuly is National Park & Recreation Month, and we're celebrating the people, places, and programs that make Roseville such a special place to live, play, and connect. Follow Roseville Parks, Recreation & Libraries on social media all month long for fun facts, community highlights and plenty of reasons to get outside and explore. Learn more about PRL Join us for the League of Explorers Expo on July 25What happens when you combine curious minds, creative thinking, and a year of hands-on discovery? You get the League of Explorers Expo, an exciting celebration of science, exploration, and imagination that marks the grand finale of another incredible year of adventure. Held on Saturday, July 25, from 9 to 11:30 a.m. at the Utility Exploration Center, the Expo serves as the culminating event for the summer League of Explorers program. See what Explorers have learned by checking out their interactive science fair-style projects that highlight their research, discoveries, and creative problem-solving skills. Learn more The systems you count on every dayEvery morning in Roseville, someone fills a coffee pot, takes a shower, waters the lawn, or packs a lunch. Clean water is there the moment they need it. Most residents never see the pipes, pumps, treatment plants, or crews behind these services. But every time water flows from a tap, a toilet flushes, or carts are collected at the curb, those systems are doing exactly what they were designed to do: support everyday life in Roseville. Learn more about the systems that take care of the community Serve your community on the Transportation CommissionWe are currently accepting applications for the Transportation Commission. Applications for this vacancy are due by Thursday, July 23, at 5 p.m. The Transportation Commission reviews and makes recommendations to the City Council related to the community’s transportation needs, including public transit; traffic circulation; bikeways and pedestrian facilities; and transportation systems management. The Transportation Commission meets on the third Tuesday of each month at 6 p.m. in the Council Chambers at 311 Vernon Street, unless otherwise noticed. You can access applications online, by calling (916) 774-5267, or by visiting the City Clerk's Office (311 Vernon Street). Apply for the Transportation Commission Interested in running for City Council? Attend the Candidate Orientation WorkshopIndividuals interested in running for City Council are encouraged to attend a Candidate Orientation Workshop on Thursday, July 9, from 9 a.m. to noon at the Civic Center. City staff will be available to answer questions and help prospective candidates prepare for the nomination period, which opens Monday, July 13. Learn more Explore current job openingsBusiness Systems Analyst I/II Dispatcher II Interpretive Services Program Leader Police Officer Trainee Police Records Clerk II Therapeutic Recreation Specialist Youth Development Supervisor (Recreation Supervisor) Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville. Apply now UPCOMING CITY MEETINGSView meeting agendas and minutes City Council Meeting - 6 p.m., Wednesday, July 15 Planning Commission - 6:30 p.m., Thursday, July 23 Parks & Recreation Commission - To be determined Transportation Commission - 6 p.m., Tuesday, July 21 Public Utilities Commission - 6 p.m., Tuesday, July 28 Design Committee - 4:30 p.m., Thursday, July 16 Senior Commission - 2 p.m., Wednesday, August 12 Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28 Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11 Law & Regulation Committee - To be determined OPEB Trust Review Committee - 10:30 a.m., Tuesday, Sept. 2 With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. Meetings can be viewed on the City’s YouTube channel. 311 Vernon Street, Roseville, CA 95678 (916) 774-5200 | roseville.ca.gov
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911 Newsletter - July 2026
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We Are Roseville - June 23, 2026
4th of July CelebrationStart planning your 4th of July in Roseville! Join us for a day of patriotic fun featuring a 5K, downtown parade, family activities at Royer Park, and a spectacular fireworks show at @the Grounds. Don't forget to review road closures and parking information before heading out. Plan your 4th of July Celebrate responsibly this Fourth of JulyFourth of July is right around the corner. As you plan your holiday activities, be sure to check out the star-studded lineup of events above. The sale of Safe and Sane Fireworks begins on Sunday, June 28 at noon, and only fireworks that carry the Safe and Sane seal from the State Fire Marshal can be used in Roseville. Possession or discharge of illegal fireworks can result in citations and significant fines. New this year: the Roseville Fire Department is offering an opportunity for residents to safely surrender illegal fireworks with no questions asked. Visit any Roseville fire station and directly hand the fireworks to a firefighter so they can be safely received and stored. Celebrate responsibly this holiday and keep it legal, keep it safe. Learn more Safe and simple fireworks disposalWhen the fireworks have faded from your Fourth of July celebration, it is important to handle the remnants safely. Proper fireworks disposal is about more than keeping your yard clean. It also helps prevent fires, protects sanitation workers, and reduces environmental impacts. Follow these simple steps to safely dispose of used fireworks: Soak thoroughly Seal securely Dispose properly Taking a few extra minutes to dispose of fireworks correctly helps keep your home, neighborhood, and community safe. Read more about safe disposal Anticipating the future: Insight into city planning and developmentFor more than 35 years, the City of Roseville has strategically planned for long-term growth. As you travel around Roseville and see new homes and shopping being built, remember that while construction is new, the plans are not. This activity is the result of decades of thoughtful planning. These efforts help fuel a healthy economic environment and create a place where residents and businesses invest in the future. Learn more about how development is planned: roseville.ca.gov/DevelopmentDecoded. Watch the video Junction Boulevard and Fairway Dr road resurfacing updateCrews are currently replacing damaged asphalt on Junction Boulevard as part of the first step of the resurfacing process. Please be prepared for construction-related traffic and increased noise levels. Be on the lookout for traffic signals flashing red, with flaggers directing traffic. The second step will place a wearing layer on Junction Boulevard and Fairway Drive for durability and tire traction. The road may appear patchy and uneven between these steps. Please travel with care through the work zone. Resurfacing is a multi-step process and is expected to reach completion by late summer. Learn more Join us for the final Big Trucks Summer eventJoin us for action-packed fun this Thursday, June 25, from 9 to 11 a.m. at Mahany Park for our final Big Trucks Summer event of the 10th anniversary celebration. This week, our Wastewater utility trucks will roll in to celebrate the finale of this beloved event. Explore a variety of fun with food trucks, inflatables, and a kid-sized truck wash. Families can also take home a piece of the celebration with Big Trucks t-shirts (in sizes 2T–5T), available for purchase at the Utility Exploration Center while supplies last. Learn more Mad Science this WednesdayGet ready for an afternoon of action-packed experiments at the Mad Science Show, which is part of the Summer Reading Challenge. Watch gravity-defying demonstrations and giant foam blasts that will leave you laughing and learning. Join us Wednesday, June 24, from 4:30–5:30 p.m. at Maidu Community Center for this free, family-friendly event. Summer Reading Challenge info Join us for the League of Explorers Expo on July 25What happens when you combine curious minds, creative thinking, and a year of hands-on discovery? You get the League of Explorers Expo, an exciting celebration of science, exploration, and imagination that marks the grand finale of another incredible year of adventure. Held on Saturday, July 25, from 9 to 11:30 a.m. at the Utility Exploration Center, the Expo serves as the culminating event for the summer League of Explorers program. See what Explorers have learned by checking out their interactive science fair-style projects that highlight their research, discoveries, and creative problem-solving skills. Learn more Help shape our 2027 workshopsThe Utility Exploration Center is looking for community input as we begin planning our 2027 workshop lineup! Over the years, community members have enjoyed popular workshops covering topics like pruning, water-efficient plants, landscape conversion, growing fruit trees, and the benefits of solar power. Now we want to hear from you! What topics would you like to learn more about? Whether you’re interested in gardening, sustainability, energy savings, or home improvement, your ideas can help shape future programs and events at the UEC. Share your suggestions and help us build another exciting year of hands-on learning and community fun! Share your ideas here Interested in running for City Council? Attend the Candidate Orientation WorkshopIndividuals interested in running for City Council are encouraged to attend a Candidate Orientation Workshop on Thursday, July 9, from 9 a.m. to noon at the Civic Center. City staff will be available to answer questions and help prospective candidates prepare for the nomination period, which opens Monday, July 13. Learn more Upcoming Roseville Venture Lab events Join us for a series of upcoming events, where entrepreneurs, small business owners, and community members can connect, learn, and grow. Doing Business with the State: Level 3 Wednesday, June 24 11:45 a.m. - 1:30 p.m. AI for Business Wednesday, July 1 6 – 8 p.m. One-on-One Business Coaching Book a free session Register Roseville Rising: Calling all culinary entrepreneurs Are you ready to turn your passion for food into a thriving business? Don't miss the opportunity to apply for the next Roseville Rising cohort. Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business. You'll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of innovators. Apply by July 3 Overnight closure for a portion of Auburn BoulevardNightly work will close Auburn Blvd between Whyte and Twin Oaks Ave for the the City of Citrus Heights Auburn Blvd Revitalization Project during the following dates and times: 10 p.m. June 23 - 5:30 a.m., June 24 10 p.m. June 24 - 5:30 a.m., June 25 There will be detours in place, please allow extra travel time. Signals will be flashing red, please treat the intersection as an all-way stop. Learn more Explore current job openingsBusiness Systems Analyst I/II Dispatcher I Dispatcher II Electric Materials Technician I/II Police Records Clerk II Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville. Apply now UPCOMING CITY MEETINGSView meeting agendas and minutes City Council Meeting - 6 p.m., Wednesday, July 15 Planning Commission - Thursday, June 25 meeting is cancelled. Parks & Recreation Commission - To be determined Transportation Commission - 6 p.m., Tuesday, July 21 Public Utilities Commission - 6 p.m., Tuesday, July 28 Design Committee - 4:30 p.m., Thursday, July 16 Senior Commission - 2 p.m., Wednesday, August 12 Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28 Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11 Law & Regulation Committee - 9 a.m., Thursday, August 20 With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. Meetings can be viewed on the City’s YouTube channel. 311 Vernon Street, Roseville, CA 95678 (916) 774-5200 | roseville.ca.gov
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How do scammers reach their victims?
By: The Roseville Police Department Scammers are constantly finding new ways to reach potential victims—and most scams begin with a simple text, phone call, online ad, or social media message. If you own a phone or use social media, chances are you have encountered a scam attempt recently. The Federal Trade Commission (FTC) recently published an article with information on how scammers are operating. Here is what the FTC wants everyone to know: Text messages have become one of scammers’ preferred methods of contact. In fact, more people reported being contacted by scammers through text messages than any other method last year. These messages often impersonate trusted businesses or government agencies, using fake alerts about package deliveries, loan applications, unpaid tolls, or account issues to trick people into responding. Phone calls remain another common tactic. Scammers may claim you have won a prize, owe money, or must urgently move funds to “protect” your account. These schemes are designed to create fear, urgency, or excitement—often leading victims to share sensitive information or send money. Social media scams resulted in some of the highest reported financial losses last year. Fraudsters frequently promote fake job opportunities, fraudulent investment schemes, and even romance scams to build trust before exploiting victims financially. To help protect yourself: Report and delete suspicious texts. Use your phone’s “Report Junk” feature or forward spam messages to 7726 (SPAM). Then delete the message. Report unwanted calls. If you didn’t lose any money but want to report a call, visit DoNotCall.gov. If you’ve lost money to a phone scam or have information about the scammer who called you, tell the FTC at ReportFraud.ftc.gov. Be cautious on social media. Treat unsolicited job offers, investment opportunities promising “guaranteed” returns, or unexpected online relationships with skepticism. Verify claims independently and watch for fake profiles designed to gain trust before committing fraud. The bottom line, unexpected texts, calls, or social media messages should always be approached with caution. Scammers are skilled at appearing legitimate and often rely on urgency, emotional appeals, or promises of quick rewards to lower your guard.
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NOTICE - CAL FIRE Fiddyment Annual Training Burn: June 8 - Smoke Visible
This is a courtesy notice to residents of District 1 regarding the annual Fiddyment Training Burn north of the city of Roseville. From CAL FIRE: Western Placer County residents can expect to see smoke Monday June 8th, 2026. CAL FIRE/Placer County Fire is conducting the annual Fiddyment Burn with area fire agencies and volunteer firefighters as a training exercise and fuel reduction project. The project will involve burning approximately 100 acres of grass between East Catlett Road and Sunset Boulevard West, on a parcel just west of the Athens Avenue-Fiddyment Road intersection. The area is north of Roseville and west of Rocklin and Lincoln in Western Placer County. The prescribed burn takes place between 9 a.m. and 3 p.m. Monday, June 8th. The terrain allows crews to employ direct and indirect methods of firefighting and fire control and provides agencies an opportunity to train cooperatively in incident command and fire ground tactical operations. For questions, you can contact Mary Eldridge, CalFire Information Officer at (530) 889-0111 x0123 Regards, Bonnie Gore Placer County Supervisor, District 1 Be the first to get alerted to severe weather, unexpected road closures, missing persons and evacuations of buildings or neighborhoods. Subscribe now at PlacerAlert.org 1211 Pleasant Grove Blvd Suite 100 Roseville, CA 95678 (916) 787-8950
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We Are Roseville - June 2, 2026
Proposed FY2026-27 Budget releasedThe City of Roseville is pleased to present the Fiscal Year 2026-27 proposed budget for public review. This expense budget totals $877 million, including $258 million allocated to the General Fund operating budget and $408 million dedicated to enterprise funds (electric, water, wastewater, and waste services). Revenues citywide total $885 million. We invite you to our City Council meeting on Wednesday, June 17 at 6 p.m., where City Council will consider the budget for adoption. The meeting will be held at 116 S. Grant St. in Downtown Roseville. If you are unable to attend, you can view the meetings live on the City's YouTube channel. Learn more Streamline Your City Requests with RosieYou can now create service requests directly through Rosie, the City of Roseville’s chatbot. Whether you’re dealing with a pesky pothole or spotted some graffiti, getting help is now as simple as sending a text. Just use basic keywords like "pothole" or "graffiti" to trigger a request prompt. Once submitted, Rosie will provide you with a case number so you can track the progress of your request in real-time via the myRSVL web portal or mobile app. Ready to try it? Text “hello” to 866-25-ROSIE (76743) or look for the chat icon on the City of Roseville website to start your first request today! Learn more Atlantic/Vernon Street Traffic Improvements Project updateDue to high daytime traffic volumes, night work is scheduled for this week from 9 p.m. to 5 a.m. The Atlantic/Vernon Street s-curve will be reduced to one lane between Lincoln and Yosemite Street with flaggers directing alternating traffic. Median work is ongoing with the s-curve southbound lane closed and detours in place during daytime hours. Allow extra travel time and travel with care through the work area. Learn more Big Trucks Summer begins this ThursdayBig Trucks Summer is back, and it's bigger than ever in honor of its 10th anniversary! Join us for action-packed fun at Mahany Park (1501 Pleasant Grove Blvd) every Thursday in June from 9 to 11 a.m., where exciting new utility trucks will roll in each week. See the lineup below: June 4: Electric June 11: Water June 18: Waste Services June 25: Wastewater Start your engines... this year, explore a variety of fun with food trucks, inflatables, and a kid-sized truck wash. Families can also take home a piece of the celebration with Big Trucks t-shirts (in sizes 2T–5T), available for purchase at the Utility Exploration Center while supplies last. Learn more This weekend: Come out for Blaster Blitz!Blaster Blitz is back and bigger than ever, happening this Saturday, June 6, from 10 a.m. to 1 p.m. at Mahany Park! Grab your family and join the foam-flinging fun with epic dart battles, live music, delicious food vendors, and plenty of action-packed entertainment for all ages. Blaster Blitz tickets Summer Reading Challenge Kick Off Party this SaturdayJoin us Saturday, June 6, from 10 a.m. to noon at the Maidu Community Center for the Summer Reading Challenge Kickoff Party! Bring the whole family for a FREE, fun-filled morning of Storytime (10:30 a.m.), wild animal show (11:00-11:50am), giant games, balloon artist, Galaxy Game Cafe, STEM-sters, Chick-Fil-A, crafts by Lakeshore Learning, and special visits from Bluey and Bingo! Pick up a reading log and win prizes. Summer Reading Challenge info Unlock endless adventures with the 2026 Summer Youth Bus PassSummer Youth Bus Passes are now available for purchase. Get access to summer jobs, shopping, movies, parks, and other activities. Travel around south Placer, June 1 – Aug. 31, for $10. Buy your passes today Roseville Rising: Calling all culinary entrepreneurs Are you ready to turn your passion for food into a thriving business? Don't miss the opportunity to apply for the next Roseville Rising cohort. Join Roseville Venture Lab for Roseville Rising: Food, a 10-week program designed for culinary entrepreneurs who are eager to launch their concept or strengthen and grow an existing food business. You'll gain insights from industry experts, develop a strong business foundation, and connect with a supportive community of innovators. Apply by June 21 Capturing water when it's available, saving it for when it's neededRoseville’s water system draws from a mix of sources. Surface water is our primary supply, supported by a growing groundwater program and an expanding recycled water system. That strategic mix ensures reliable service. Over the past two decades, Roseville has invested in Aquifer Storage and Recovery (ASR), a method where water is injected into underground aquifers for storage and later use. Learn more Get your passportPlanning a summer getaway? Before you pack your bags, make sure your passport is up to date. Visit our Passport facility, located at 316 Vernon Street, Suite 190: Open Monday - Friday 7:15 a.m. - 4 p.m. Closed for lunch 12 - 12:30 p.m. daily Schedule an appointment and learn more Explore current job openingsBudget Analyst I/II Dispatcher II Police Records Clerk II Principal Accountant (Internal Control Accountant) Refuse Supervisor Senior Planner Senior Utility Customer Service Specialist Tree Trimmer I/II Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville. Apply now UPCOMING CITY MEETINGSView meeting agendas and minutes City Council Meeting - 6 p.m., Wednesday, June 3 Planning Commission - 6:30 p.m., Thursday, June 11 Parks & Recreation Commission - To be determined Transportation Commission - 6 p.m., Tuesday, June 16 Public Utilities Commission - 6 p.m., Tuesday, June 23 Design Committee - Thursday, June 18 meeting is cancelled. Senior Commission - 2 p.m., Wednesday, August 12 Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28 Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11 With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. Meetings can be viewed on the City’s YouTube channel. 311 Vernon Street, Roseville, CA 95678 (916) 774-5200 | roseville.ca.gov
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911 Newsletter - June 2026
Stop. Look. Lock.Summer officially begins June 21, but the heat is already here and so is the danger of children being left in hot cars. Every year, there are heartbreaking stories of children being seriously harmed or killed in vehicles that heat up in minutes. One tragedy is too many, and each one is preventable. There is no safe amount of time to leave a child in a car. Not for a quick errand, not with the windows cracked, not even if the engine is running. If it means waking a sleeping child or changing your plans, do it. Cars heat up fast. Even on a 70-degree day, the interior can reach 110 degrees within an hour. Cracking windows or parking in the shade offers little protection. Children are especially vulnerable as their bodies heat up three to five times faster than adults, according to the American Academy of Pediatrics. Heatstroke can begin quickly, becoming life-threatening at 104 degrees and often fatal at 107 degrees. Everyone can help prevent hot car deaths. Here are a few tips from the National Highway Traffic Safety Administration for parents and caregivers: Make it a habit to check your entire vehicle, especially the back seat, before locking the doors and walking away. Over 50% of pediatric vehicular heatstroke deaths are a result of a parent or caregiver forgetting a child in a car. Ask your childcare provider to call if your child doesn’t show up for care as expected. Place a personal item like a purse or briefcase in the back seat, as another reminder to look before you lock. Write a note or place a stuffed animal in the passenger's seat to remind you that a child is in the back seat. Store car keys and fobs out of a child's reach and teach children that a vehicle is not a play area. Tips for everyone: Always lock your car when you aren't using it. Even if you don't have a child of your own, a child in your neighborhood could get into your unlocked vehicle. Over 230 children have died from vehicular heatstroke since 1998 because they gained access to a vehicle and became trapped. As a community, we need to look out for others. If you see a child alone in a car, don’t assume it’s okay; take action. A quick check could save a life. 4th of July celebrationFun Run - 7:15 a.m. Register today and see how you stack up against other runners. For more information, visit: runcrimeoutroseville.org Parade - 9 a.m. Starts at Vernon/Douglas. View the parade route and other event details at roseville.ca.gov/4th. Family–friendly activities at Royer Park - 10 a.m. Enjoy some live music while the kids have fun with games and activities. Food will be available for purchase. Fireworks @the Grounds - 9:15 p.m. Gates open at 4 p.m. Bring a chair or blanket. Seating at the All American Raceway is first-come, first-served. Parking is $15, cash only. No fee for entrance. No outside food or coolers. Sealed waters are okay. There will be activities for the kids and concessions for the whole family. National Night Out 2026National Night Out is an annual event that brings neighbors and law enforcement together to build safer, stronger, and more connected communities. It’s about strengthening relationships, fostering trust, and creating a true sense of neighborhood pride. Take the opportunity on Tuesday, August 4 from 6-9 p.m. to step outside, meet your neighbors, and connect with local officers in a positive, relaxed setting. Strong communities are one of the most effective tools in preventing crime. However you celebrate, the goal is simple: come together and have fun. Register for a visit from Roseville PD, Fire, and other City representatives on our website at roseville.ca.gov/NNO. Registration closes July 17. Employment scamsAs layoffs continue to impact workers across the country, scammers are taking advantage of people searching for employment. U.S. employers laid off more than 1.17 million workers in 2025, and the challenging job market has carried into 2026. Unfortunately, fraudsters are using this uncertainty to target job seekers with convincing employment scams. These scams often appear as legitimate job opportunities posted on social media, online marketplaces, and popular employment websites. Some criminals even impersonate real companies, recruiters, or employment agencies to gain victims’ trust. Their goal is to steal personal information, financial details, or money through fake application fees, background checks, or training costs. Job seekers should remain cautious and watch for warning signs. Legitimate employers will never require payment in exchange for a job opportunity or interview. Be especially wary of positions promising unusually high pay for minimal work, particularly remote jobs that sound too good to be true. Even trusted job platforms such as LinkedIn and Indeed can contain fraudulent postings. Before responding to a recruiter or submitting personal information, verify the company independently by visiting its official website and confirming the position exists. If contacted by a recruiter, make sure the individual is legitimately affiliated with the organization. Experts also advise caution when posting résumés publicly online. Personal details such as phone numbers, addresses, work history, and educational background can be used by criminals to build convincing scams or steal identities. Artificial intelligence has made employment scams even more sophisticated. Fraudsters now use AI-generated emails, fake websites, cloned voices, and realistic messages that can appear authentic and professional. As technology continues to evolve, these scams will become increasingly difficult to detect. In today’s difficult economy, protecting your personal information is more important than ever. Take time to verify opportunities carefully, trust your instincts, and remember: if a company asks you to pay for a job or interview, it is almost certainly a scam. Roseville residents scammedDate: April 18 Beat: 7 Neighborhood: Sun City On Saturday, April 18 at approximately 1 p.m., a victim with dementia received a phone call from an unknown suspect claiming money was owed to him. The suspect requested and obtained the victim’s Social Security number. A caregiver later identified an unauthorized charge of $206.52 labeled “Government Corp.” on the victim’s account. The victim could not recall all details of the interaction, raising concerns that additional personal or financial information may have been disclosed. Prevention Tip: Protect vulnerable individuals. Caregivers should monitor financial activity closely and limit access to sensitive information for individuals who may be susceptible to scams. Date: April 17 Beat: 5 Neighborhood: Harding On Friday, April 17 at approximately 12:46 p.m., the victim received a phone call from an individual claiming to be an undercover bank fraud investigator. The suspect alleged fraudulent activity involving a bank teller and instructed the victim to withdraw her entire checking account balance as part of an investigation. The suspect further directed her to mail the funds to an address in Florida and threatened arrest if she did not comply. The victim withdrew $2,750 and sent the money via courier service before becoming suspicious and ceasing further compliance. Prevention Tip: Question urgency and threats. Scammers often use fear and urgency to manipulate victims. Legitimate investigators will not threaten arrest or demand immediate financial actions. Date: April 13 Beat: 4 Neighborhood: Junction West On Monday, April 13 beginning at approximately 9:04 a.m., the victim received multiple calls from an unknown female claiming to be affiliated with the FBI. The suspect stated that $42,550 was being fraudulently transferred from the victim’s account and instructed him to withdraw funds to prevent the loss. Over several hours, the victim withdrew large sums from multiple bank locations totaling over $130,000 and, under the suspect’s direction, arranged for the money to be transported via rideshare services. The suspect maintained continuous contact, using intimidation and personal information, including the victim’s Social Security number, to gain compliance. The victim became suspicious during a final withdrawal attempt and was informed by bank staff that he was being defrauded. Prevention Tip: Government agencies do not request cash transfers. Law enforcement or federal agencies will never instruct individuals to withdraw or transfer money to “secure” funds. Report such requests immediately. 1051 Junction Blvd, Roseville, CA 95678 (916) 774-5000 www.roseville.ca.gov/police
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Virtual Dementia Tour
You must sign up for a VDT time slot Go to: https://www.signupgenius.com/go/10C044AABAC2BA3FFC70-63992049-virtual or call: 1-530-889-7140 Time slots are 2:30-5:50 with 2 persons per slot Questions: Call Deacon Marcia Hansen 916-625-6134 DEMENTIA CAREGIVERS SUPPORT GROUP Meetings are normally 4th Tuesdays of the month – the next is June 23, 2026 3:00-4:30 in the Hospitality Room of St. John’s Episcopal Church Facilitator: Deacon Marcia Hansen Reach out with any questions: meh136200@yahoo.com If you have been noticing your loved starting to behave a “bit” differently and new tensions seem to be rising as a result, then it may be time to consider coming to the support group where you can learn from others on the same path. Learning more about what to expect and more importantly, how to respond in order to have a smoother relationship. There are numerous types of dementia, and some are overlapping in surprising ways. Learning how to manage your own behavior in this new reality will make a HUGE difference in your relationship and even with your own mental health. ---------------------------- The Rev. Marcia Hansen, Deacon St. John’s Episcopal Church Roseville, CA
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We Are Roseville - May 26, 2026
Proposed FY2026-27 Budget released; public workshop set for May 27The City of Roseville is pleased to present the Fiscal Year 2026-27 proposed budget for public review. This expense budget totals $877 million, including $258 million allocated to the General Fund operating budget and $408 million dedicated to enterprise funds (electric, water, wastewater, and waste services). Revenues citywide total $885 million. We invite you to participate in the upcoming Budget Workshop on Wednesday, May 27 at 4 p.m. and during the City Council's consideration for budget adoption on Wednesday, June 17 at 6 p.m. Meetings will be held at 116 S. Grant St. in Downtown Roseville. If you are unable to attend, you can view the meetings live on the City's YouTube channel. Learn more Join us for the final Neighborhood clean up event on May 30Spring cleaning just got easier. Join us at Saugstad Park (100 Buljan Drive) on Saturday, May 30, any time between 8 a.m. and 2 p.m. for our final Neighborhood clean up event of the season. Seize the chance to declutter your space, reclaim your garage, and dispose of unwanted items at no cost. Learn more Water Safety POOLooza this SaturdayJoin us for Water Safety POOLooza on Saturday, May 30 from 3–7 p.m. at the Roseville Aquatics Complex! Learn important water safety tips while enjoying booths and activities from local organizations including Roseville Police & Fire, Placer County Sheriff’s Office, U.S. Coast Guard and the Roseville Library. All ages welcome. Discounted recreational swim. Water Safety POOLooza information Growing the next generation of problem solversJoin the League of Explorers at the Utility Exploration Center. This free, hands-on STEAM program for kids ages 7–11 turns local utilities into an epic adventure. Each month, participate in a new utility mission for explorers to complete at home. Solar Sorcerers' mission kits are available for pickup, with live labs taking place on Saturday, May 30, at the Utility Exploration Center. Learn more and register Trail-A-Bration is backGet outside and explore Roseville trails with the Trail-a-bration Summer 2026 Challenge. Download your Trail-a-bration Passport, visit checkpoints along participating trails, and earn a prize at the end of the challenge. Choose from 12 featured trails and complete as many as you’d like. Whether you visit one trail or all 12, you can join the fun. Trail-A-Bration details Junction Boulevard and Fairway Drive road resurfacing is underwayRoad resurfacing has begun along Junction Boulevard and Fairway Drive to protect streets and reduce the need for costly repairs in the future. The next project milestone is paving work that will start on Fairway in late May then will move on to Junction. Please be prepared for construction-related traffic and increased noise levels in the project areas. On Fairway Drive, some intersections may have traffic signals flashing red and flaggers directing traffic. If a signal is flashing red and no flaggers are present, treat the intersection as an all-way stop. Allow extra travel time and travel with care through the work zone. Learn more Unlock endless adventures with the 2026 Summer Youth Bus PassSummer Youth Bus Passes are now available for purchase. Get access to summer jobs, shopping, movies, parks, and other activities. Travel around south Placer, June 1 – Aug. 31, for $10. Buy your passes today Get your passportPlanning a summer getaway? Before you pack your bags, make sure your passport is up to date. Visit our Passport facility, located at 316 Vernon Street, Suite 190: Open Monday - Friday 7:15 a.m. - 4 p.m. Closed for lunch 12 - 12:30 p.m. daily Schedule an appointment and learn more There is still time to nominate a volunteerFrom mentoring, teaching and community engagement to selfless acts of service, volunteers play a vital role in maintaining our vibrant and healthy community. If you know a youth or adult who is making a difference in Roseville, nominate them to be recognized with the Sylvia Besana Community Volunteer Award. Nomination deadlines for the Sylvia Besana Award have been extended to Monday, June 1. Don't miss this opportunity to recognize someone making a difference in the community! Learn more Upcoming business events at the Roseville Venture LabJoin us for a series of upcoming events, where entrepreneurs, small business owners, and community members can connect, learn, and grow. Essential Steps to Launch Your Small Business: Accessing Capital Wednesday, May 27 Noon - 1 p.m. AI for Business: Practical Tools for Small Businesses Wednesday, June 3 6 - 8 p.m. Get started Explore current job openingsDispatcher II Junior Engineer Police Records Clerk II Project Supervisor Refuse Supervisor Senior Planner Tree Trimmer I/II Find more opportunities and sign up to receive job notifications at roseville.ca.us/jobs. Follow our new @team.roseville Instagram to explore our innovative and dynamic City culture and what it's like to be a part of #TeamRoseville. Apply now UPCOMING CITY MEETINGSView meeting agendas and minutes City Council Meeting - 6 p.m., Wednesday, June 3 City Council Budget Workshop - 4 p.m., Wednesday, May 27 Planning Commission - 6:30 p.m., Thursday, May 28 Parks & Recreation Commission - 6 p.m., Monday, June 2 Transportation Commission - 6 p.m., Tuesday, June 16 Public Utilities Commission - 6 p.m., Tuesday, June 23 Design Committee - Thursday, June 18 meeting is cancelled. Senior Commission - 2 p.m., Wednesday, August 12 Economic Development Advisory Committee - 1:30 p.m., Tuesday, July 28 OPEB Trust Review Committee - 10:30 a.m., Tuesday, June 2 Grants Advisory Commission - 5:30 p.m., Tuesday, Aug. 11 With the Roseville City Council Chambers at 311 Vernon Street currently under construction, please refer to your council and commission agendas for current meeting locations. Meetings can be viewed on the City’s YouTube channel. 311 Vernon Street, Roseville, CA 95678 (916) 774-5200 | roseville.ca.gov
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If an investment sounds too good to be true, it probably is
By: The Roseville Police Department California Attorney General Rob Bonta is warning Californians about a surge in fraudulent investment schemes circulating on Meta platforms, including Facebook, Instagram, and WhatsApp. Scammers are using deceptive ads and deepfake technology to impersonate trusted figures and lure victims into high-risk schemes that can drain life savings. According to Bonta, these scams often use photos of well-known or trusted people without their permission in order to create the necessary trust to get into consumers’ pockets. Common Investment Scams Pump-and-Dump Schemes Scammers promote low-value stocks or volatile cryptocurrencies through fake endorsements and “insider” tips. Victims are urged to join private groups, often moved to encrypted apps, where hype drives prices up. Once inflated, scammers sell off their holdings, leaving victims with steep losses. Confidence (Relationship) Scams Fraudsters build trust over time, posing as advisors or mentors. Victims are directed to realistic-looking, but fake, trading platforms that show fabricated profits. As victims invest more, they are later blocked from withdrawing funds or told to pay additional “fees,” which are never returned. Protect Yourself Be cautious of any investment promoted on social media, especially those promising guaranteed or unusually high returns. Legitimate financial professionals rarely solicit clients this way. Cryptocurrency transactions are often irreversible. Always maintain records of all activity. Finally, avoid so-called “asset recovery” services demanding upfront fees; many are scams targeting victims a second time. To avoid falling victim to predatory investment schemes on social media, people should take the following steps: Watch for red flags Be skeptical of guaranteed returns, urgent “act now” pressure, or celebrity endorsements, especially those created with AI. Treat requests involving cryptocurrency, moving conversations to encrypted apps, or handling other people’s money as major warning signs. Verify before you invest Research independently. Confirm credentials through FINRA’s BrokerCheck, check reviews, and verify email domains carefully; scammers often mimic legitimate addresses. Consult a trusted financial or legal advisor, and take seriously any warnings from your bank or advisor. If something feels off, don’t proceed. Be cautious of deepfakes Scammers increasingly use realistic fake videos to impersonate public figures. Look for subtle inconsistencies in audio or visuals, and search online to verify whether the content is authentic. Legitimate experts rarely promote investments through social media ads or obscure platforms. Protect your information Limit what you share on social media, keep profiles private, and confirm unusual messages, even from friends, through another method. Never share personal, financial, or login information, and do not grant remote access to your devices. Anyone who believes they’ve been targeted or victimized should report it to local law enforcement and oag.ca.gov/report.
- Power Playground Dedication - Tuesday, May 26