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Village Center - Development Proposal

Village Center - Development Proposal

Date of Presentation: January 14, 2014 WFFNA Board Meeting

Presenters/Associates: Alan Hersh and Denton Kelley of LDK Ventures

(click to enlarge)

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Alan Hersh and Denton Kelley, principals of LDK Ventures (property developers) gave a 45-minute presentation on a proposal to rezone the majority of the commercial Village Center property (parcels W-32 and W-33) to medium density residential (MDR). The developers are currently in escrow on the property, and have met with the City of Roseville to discuss the rezone. They asked to meet with our neighborhood to present the proposed changes and find out what the residents want.

Mr. Hersh and Mr. Kelley gave information about projected commercial sites to be part of future build-out in the surrounding developments. They explained that because of expected larger commercial sites, especially along Baseline in the Sierra Vista project, and a development adjacent to the Pleasant Grove & Fiddyment Road intersection, they don’t expect a large amount of commercial interest in the Village Center properties as originally designed. The developers felt that if left as is, the large commercial property would sit idle and nothing would be developed there for many years.

Consequently, to get the development going forward, they would like to cut back the large commercial area into two smaller pieces of commercial development on both sides of the park directly along Pleasant Grove Blvd. The remaining property, as currently projected, would be developed as a mix of 88 single and two-story homes, on 4,000 sq. ft. lots, with homes approximately 2,400 sq. ft. ; they would not be classified as ‘affordable’ status.

Mr. Hersh and Mr. Kelley expressed their thoughts for types of commercial they feel would work best surrounding the park, within walking and bicycling area of local the surrounding homes. They envision shops where people can come mingle: examples are a coffee shop, yogurt, bakery, sandwiches. Others mentioned were a local day center (desperately needed for the area), and a convenience store. It would not include a gas station, which is expected to be at future larger commercial sites.

The developers indicated the residences would get built first, probably with two years; the retail would probably be built within 2-5 years. The commercial would probably be built out in phases as occupants showed interest so the stores would not be sitting vacant. A traffic study and parking study will be done to make sure sufficient on-site parking will be included to avoid extra intrusion on the homes.

Attending residents seemed mostly pleased with the proposal and expressed thoughts that getting something developed was better than the property sitting empty. Residents suggested the developers could contact the home owner associations of the surrounding area, like The Club and Denby Square.

Loren Cook asked the developers to send him a copy of the plans presented so they could be posted on the WFFNA website.

Contacts:

Alan Hersh (916) 570-5337 ahersh@ldkventures.com

Denton Kelley (916) 570-5330 dkelley@ldkcapital.com

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I would not be happy with this at all. It's not what I was sold on when I moved into Denby Square back 2008. Frankly, the promise of having a walkable neighborhood with shops, cafes, office space, and a Trader Joe's size store, nearby was why I was excited about the location. I know that conditions have changed, but I'd rather have the city revise their surrounding area plans to accommodate making the original vision work as intended for us who already committed to the neighborhood. Those surrounding area neighborhoods haven't even been started yet. I'm willing to wait as long as it takes.

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I must agree with the above comment from dampania.  This area is zoned to be very population dense (by Roseville standards) with intense focus around this commercial area and the adjacent park to the south.  The dense housing area is only now reaching its mid-point in construction and traffic pressure will be seeing rapid increases in the area as we continue into the summer and this mini-urban area becomes fully populated.  The purpose of the subject commercial area is to reduce traffic on the roads as the residents should be able to acquire daily necessities without driving.  A coffee shop, yogurt hut, nail salon and ups store will do little to accommodate the needs of a concentrated community.  It seems that this developer may not have the experience or vision to work with this type of modern engineered density structure and we property owners would certainly benefit from waiting for someone who can better utilize the potential here.

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I have to agree - this concept goes against the very design principles of not only what I was sold, but where I want to live. I certainly agree with some of the concepts for eventual commercial tenants but don't agree with replacing commercial zone with housing. 

 

If the logic is that larger developments are killing the market for the commercial property then perhaps we don't need the housing here either. I want a walk-able community which includes meaningful retail presence in a walk-able pattern. 

 

The surrounding Sentiero and Denby developments were designed to complement a central hub, a 'village center' if you will. More housing is not a central hub. It needs to remain heavily retail focused or be converted (perhaps temporarily held) as open park or other space that can be a central hub for our community. 

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I completely agree to previous responses on this post. We don't need low income houses in the area. This looks more for filling pockets of the developers. The mortgage crises is over and its just a matter of time we see lot of interest in our neighborhoods. And even if there is no immediate interest for any commercial activity (which I doubt), we can keep it as a open space!

 

We as residents should do all we can to block any such attempts by eager developers to make quick cash!

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This post is a formal disagreement with the proposed plan. I live in a Denby Square town home adjacent to the Village Plaza Drive and this is not the plan that was presented and agreed upon when Denby Square was built.

 

The residential construction that is happening now on Bob Doyle & Mayhill is unapproved by residents and slipped between our fingers. This plan is not what we are looking for here.

 

 

"They explained that because of expected larger commercial sites, especially along Baseline in the Sierra Vista project, and a development adjacent to the Pleasant Grove & Fiddyment Road intersection, they don’t expect a large amount of commercial interest in the Village Center properties as originally designed. The developers felt that if left as is, the large commercial property would sit idle and nothing would be developed there for many years."

 

- This should be looked at with a grain of salt, they are telling you this because of self interest in the project in the first place. Viability of commercial development may be should be looked at by independent 3rd party.

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We need to come together as a community...lets get the class action lawsuit going to get this "new vision" stopped once & for all.  LDK is already in escrow on the property & will be moving forward before we know it!

 

The builders out here sold us on "Roseville's most innovative community", quoted straight from the Take a Stroll dvd given to us by Lennar which discusses WestPark's Village Green & Village Center.  Postponing due to poor economic conditions is understandable but changing the concept is an unacceptable "bait & switch".  We are willing to wait for the community center that most of us were promised!!!

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I received following response from Denton.

 

Still we need to make sure that any other attempt to rezone this property gets promptly repealed!

 

---------- Forwarded message ----------
From: Denton Kelley <dkelley@ldkcapital.com>
Date: Wed, Feb 26, 2014 at 11:10 AM
Subject: Re: Class action against village center development
 

We are no longer in contract to purchase the property and will not be pursuing any rezone of the property.
 
 
Denton

Sent from my iPhone
 
 
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Thanks for passing along Denton's response.  They must have decided not to pursue a property with potential litigation issues.  We do need to make it crystal clear that any attempted rezoning will not be acceptable!

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Victory is swift, but we need to drum up a plan to help city of Roseville fill this empty space, I wonder if there's a way to promote our neighborhood online for potential business investors to come in and do some great development hint "rosevile fountains" hint like something

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I mean how difficult is that to bring in some baskin robbins, starbucks, papa murphy, habit burger, ben n jerry's, kind of places here. I mean if they read this they got my business I will buy from them every day. May be we need a petition, list of signatures?

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"Westpark Fountains" was exactly how the sales agent at Pulte described the village center. It was a beautiful design. I could see a place like One Speed Pizza with their bicycle delivery do well here when we're built up.

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I'm relieved by this news. It's nice to see how many of us still feel so strongly about keeping the original vision alive.

 

While I want restaurants, I hope we see a diverse set of retail here that meets the needs for most of our daily living (grocery, atms, cleaning, shipping services, etc.). I also remember seeing the original plans having 2nd story office space (much like the fountains) which I was hoping to one day lease.

 

I agree that we should use the passion we were building up to fight a potential zoning change to help the city market this property and get it rolling. 

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While it is good to see the plan dropped... we are 100% against a rezone like this of the village center. Like everyone else who bought in the area while it was new, we were sold on the village center with shops and a small grocery store within walking distance. Even if it takes 5 more years we want to see it built.

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